We’re still disseminating some of our knowledge to prospective and current clients through email campaigns at the moment. Those on our lists will be getting regular emails with tips on design and branding issues pertinent to small and medium business.
You can find the latest from the Luxgraphicus website.
So that Canberra Small Business Blog readers don’t miss out, I’ll be posting bundled sets of tips here in my regular spot.
Please make comment or feedback on anything you find interesting, confusing, in need of more detail or otherwise worthy of comment. I look forward to developing a dialogue over the coming weeks and months.
10 tips on re-newing your brand for growth
- If design is not your profession, hire a professional.
- Research your audience.
- Ask, why re-brand?
- Brief your design professional on your messages and audience.
- Consider a wide range of options.
- Let go of previous solutions.
- Package your “stuff” (visual collateral) to keep costs under control.
- Use the change to promote your business more, or differently.
- Plan to phase out ALL old material.
- Ask your design professional for a set of rules for application to ALL your “stuff” (visual collateral).
- Ask your design professional for an ongoing review of your branding.
(oops, that’s eleven!)
5 tips on email marketing management
- Keep your emails short and fun.
- Allow unsubscribes.
- Make your emails look like all your other marketing material (follow your brand rules)
- Use HTML emails (they look better and nearly everyone can see them).
- Track opens and click throughs on links.
- Build your database with online subscription web forms.
(still having trouble counting!)
See you next time, and remember, the best businesses are watching their branding!
Brian Miller
Creative Director
Luxgraphicus Design Agency
