We’re disseminating some of our knowledge to prospective and current clients through email campaigns at the moment. Those on our lists will be getting regular emails with tips on design and branding issues pertinent to small and medium business.
You can also follow these tips regularly on the Luxgraphicus blog.
So that Canberra Small Business Blog readers don’t miss out, I’ll be posting bundled sets of tips here in my regular spot.
Please make comment or feedback on anything you find interesting, confusing, in need of more detail or otherwise worthy of comment. I look forward to developing a dialogue over the coming weeks and months.
7 tips on why branding?
- Your client’s perception of your business is based on how they see you.
- They “see” you at every contact point with your business.
- This impression is created in a second.
- Their perception is often unconscious.
- This perception is often not a considered decision.
- To your client, their perception IS reality.
- When this perception is positive, potential sales become clients, and clients become advocates.
Why are the best businesses watching their branding?
5 tips on branding your business
- If design is not your profession, hire a professional.
- Review your brand and it’s purpose regularly (every 6 months).
- Apply brand rules across ALL aspects of your business.
- Apply brand rules ALL the time.
- Be consistent and stick to a single solution.
5 tips on managing your brand
- Review your brand regularly (every 6 months).
- Follow a checklist to make sure everything is considered.
- Create a system of rules.
- Make sure everyone follows the rules.
- Keep all your “stuff” (visual collateral) safe and retrievable.
See you next time, and remember, the best businesses are watching their branding!
Brian Miller
Creative Director
Luxgraphicus Design Agency
Canberra Small Business Blog 
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