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Jean McIntyre talks about how small business people can use YouTube to get their message out and attract attention to their website.

By Jean McIntyre ( Marketing Angels)

Last year I posted on 5 things small business owners can do over the slow period to boost their business.  One of those was to make a YouTube video.  This month I’d like to explore that a bit because it’s a lot of fun and can be a great tool for your business.

So here’s my ideas on what you could do on YouTube:

  1. Get someone you know to write a song about your business and how great it is, get your staff and some customers together to sing it and record it with a video camera.  Get some free online editing software and add your logo, credits and some key messages on the end.
  2. Record yourself working on your computer doing whatever you do (writing a training program, designing a logo, entering bookkeeping data, preparing a tax return).  Record a commentary over the top about the key steps in the process – of course with your branding attached.
  3. Identify 5 tips in your area of expertise and record a video of you with a whiteboard – going through the 5 tips and explaining them in detail.  Tip: if you are going to record yourself wear a nice suit or dress, do your hair and makeup so you look your best.
  4. Think of something you are expert at (let’s say it’s staff recruitment), write a script about it and hold (and film) a puppet show about it.  You can get your family or your staff to make some really interesting puppets and nice backdrops.

Those are the cheap ways to get on You Tube.  Of course if you have some resources to put into it you can get a short video professionally produced and put it up.

A warning about both options though,  people love to share videos – particularly of people doing interesting things.  But if your video is just a film version of your marketing material – trust me – people won’t view it or comment on it and certainly won’t email or re-post it for others to view.

The way to get it shared online is to make it intersting.  Videos that are funny, quirky, controversial or tug at the heart (or purse) strings will more easily get traction on YouTube.

So get to it.

Nothing to stop you from sitting in front of your webcam and giving it a go.  Don’t forget though to put a link to your website on your video so people can find you.  Also use the tools on YouTube to post it to Facebook, Twitter, your blog and any other social media sites you are involved with.

I’d be really pleased to see some links from readers to videos they’ve put on You Tube.

Jean Mc

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Brian Miller, Creative Director, Luxgraphicus Design Agency

Brian Miller, Creative Director, Luxgraphicus Design Agency

I’m a do it yourself type of person.

I like to have a go at lots of things, and don’t mind learning and experimenting with projects as a hobby. Most of these projects aren’t critical however, and most are just that, hobbies.

Sometimes I really apply myself and work on a project with a discipline and a degree of learned skill. In these cases I can do a good job, as good as the professional might do. It takes longer of course, but it costs less!

And sometimes this project fits in with my business operations. It means I can control my expenses as a small business owner by not having to pay the full costs of hiring a professional, and I still get a result which is good enough to drive the success of my business. I need to have the time available of course, and weigh up the benefits of missing out on time I could have spent on something I am an expert in. But in small business, sometimes, these compromises can mean the difference between getting the job done, or not doing it at all.

So how do you decide what to do, and what to leave for the professionals? Early on in your business development, you may find yourself with a longer list of tasks to handle in-house. Then as the business grows, the list can be reduced as you  manage towards success.

Think about the tasks that you actually do have a degree of skill, expertise, experience and knowledge in, and those that you honestly don’t! Some reality check may be appropriate here. A business coach or mentor might help. And think about the time it will take you to do a really good job. Could this time be better spent?

What do you value as a small business person? Getting things right first time. Satisfaction in doing a good job yourself. The bottom line on your business accounts. Your spare time. Doing what you think others think you should do?

We all need to make these value judgements. In small business you will make many of them, and it’s often a case of balancing what works for you when it comes to what to do for yourself. After all, that is one of the main reasons to start a business, to do it for yourself.

Brian Miller
Creative Director
Luxgraphicus Design Agency

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